Denim: the journey of jeans
Nímes - Denim originally comes from this city in France, produced under the name serge de Nímes, meaning "fabric from Nímes."
Ordinary stuff - The material became very popular, but not in the clothing industry. It was just an ordinary material that was relatively strong.
Levi Strauss (1829-1902) - In 1851, Levi Strauss went to New York from Germany in order to help his brother with the family dry goods store.
Jacob W. Davis (1831-1908) - Meanwhile, a man named Jacob W. Davis was making a business for himself in Reno, Nevada.
Working trousers - A man came into his shop and requested some trousers. Davis used the tough denim he had bought from Levi Strauss to make the trousers.
Reinforcement - Davis ensured that the trousers were strong by putting copper rivets in the flies and pockets, as these are the parts that rip the most.
The trousers worked so well that Davis wanted to patent them. He got in contact with Strauss and they became partners in the production of denim jeans.
Workers wares - At first, jeans were only really popular in 1920s America, and only workmen and those working the land needed their robustness.
WWI (1914-1918) - Jeans got more popular when, during WWI, they became an essential commodity for defense workers.
Celebrity status -
In the early 1950s, jeans were still not fashionable. They were largely regarded as overalls and only worn as dungarees or as working clothes.
Rebel fashion - However, their popularity slowly grew later in the 1950s. Denim was adopted as a fashion trend.
Levi's 501 -
The most popular style was the Levi's 501. They're "shrinkable jeans" that all come in the same size but shrink to your shape.
1950s - The 1950s trend was to wear straight-cut jeans with a plain white tee. Jeans were usually rolled up and were not fitted on the leg.
Boot cut - People usually associate the ‘60s with only flare jeans, but the boot-cut jean was also very popular.
Bell bottom -
One of the most defining moments for jean culture was the invention of the bell bottom jean.
The ‘90s were crazy about denim. Low-rise distressed jeans were all the rage with the female stars of the time, such as Madonna.
Then, a denim explosion. JNCO jeans became insanely popular, despite their inherently inconvenient size.
Beads and bleach -
The early 2000s saw the jean become bejewelled with gem-studded pants becoming extremely popular.